Collaboration Showcase

From small to large,
local to global
— we ideate and deliver.

Below is a collaborative showcase
of projects executed with various agencies & clients.

Transforming NZIQ

The Digital Collective acquired NZIQ, aiming to reshape its perception from a commercially driven entity to a charitable organisation focused on education. As part of the rebrand, we developed a cohesive new identity—including a logo that symbolises continuous growth and community—to integrate industry-leading digital qualifications and resonate with both schools and the corporate sector.

Defining Its Identity
in the Market

Dricon, a Firth-owned brand, required a distinct identity to stand out in the market. We developed a comprehensive brand strategy for 2025, focusing on a versatile visual aesthetic and tone that resonates with tradies, ensuring Dricon’s unique proposition comes to life and appeals to its target audience.

This included the redesign of brand collateral, POS materials, marketing assets, social and digital templates, and the website, creating a cohesive and impactful brand presence across all touchpoints.

Trojan Energy: Unlocking Better EV Charging with a Bold Rebrand

Trojan Energy, a UK-based innovator,
is revolutionising on-street EV charging with its simple, seamless, and street-friendly solution. By eliminating clutter and complexity, they are unlocking better charging for communities across the UK. We collaborated with Andpick to redesign Trojan Energy's brand collateral, delivering cohesive digital, social, and sales assets that reflect their promise
of smarter, seamless on-street
EV charging.

Colour Yourself Loyal

For Rugby World Cup 2019, we created Steinlager’s Colour Yourself Loyal pop up, encouraging fans to unite, wear black, and raise a Steinlager in support of the All Blacks. The campaign aimed to boost footfall and sales at key partner bars, leveraging their longstanding sponsorship.

A Brand for All

We developed a comprehensive
brand strategy and identity for
The Digital Collective, emphasising its mission to make digital technology accessible and affordable in Aotearoa and beyond.

This includes a manifesto, tone
of voice, logo, website, and communications, all designed to resonate with and empower
diverse communities.

Empowering Stores with Engaging eCommerce Insights

Working with Foodstuffs’ eCommerce team, copy and design were developed for a series of educational weekly focuses, delivered via digital flyers. Each piece featured custom illustrations and clear, engaging content to ensure easy understanding. The goal was to help store owners and employees adopt new methods, align with key store goals, and enhance their approach to eCommerce operations.

Creating Tomorrow’s Legends

The nib Little Legends $10K Relay is part of a broader program designed to inspire Kiwi kids to stay active and healthy. One of the standout initiatives, the relay invites grassroots rugby clubs and schools to compete for a $10,000 prize.

Alongside the relay, there’s a focus on content creation for kids and families, tackling both physical and mental health. I'm incredibly proud to see this program continue to thrive, with the relay taking place at Eden Park during the Blues vs Hurricanes match.

Warriors Sponsorship Strategy: Unforgettable Fan Experiences

Through collaboration with Spur and final delivery by Darkhorse, we produced and amplified a two-part strategy to elevate the Warriors’ fan engagement.

The Homebase platform offers corporate partners and lucky competition winners premium access, the best seats, and personalised service, strengthening loyalty and pride.

Warriorsville, a high-energy fan zone, creates a festival-like atmosphere with food trucks, a licensed bar, and interactive sponsor activations, engaging both fans and non-fans alike for a memorable experience.

A Marque for
an FMCG Powerhouse

Walter & Wild, a dynamic challenger in the FMCG space, houses beloved Kiwi brands like Greggs, Hansells, Hubbards, and Aunty Betty’s. The opportunity is to create a fresh, progressive brand marquee that embodies Walter & Wild’s bold and forward-thinking attitude.

Bringing Generations Together: Celebrating 100 Years of Foodstuffs

From ideation to the design of all exhibits and interactive displays,
we brought the Foodstuffs 100 Years Together Exhibition to life.
Celebrating a century of service, food trends, and Kiwi history.

Alongside this, we created
a semi-permanent Four Square installation, showcasing memorabilia and customer stories, honouring the brand’s rich legacy.

Sip Sustainably

Together at Spur, we developed
Coca-Cola Drink Stop for the America's Cup, emphasizing sustainability while creating memorable moments.
The activation highlighted the brand's commitment to packaging sustainability and driving positive change.

Seasonal Elegance

Successfully brought to life the seasonal campaign at the New Zealand Britomart store through thoughtful design and installation. Managed both external and internal store dressing to create an inviting atmosphere that captures the essence of the season

Sustainable Farming
in Focus

We designed an interactive and educational display for DairyNZ, showcasing sustainable farming practices. The activation featured modular stand exhibits, an interactive kiosk on nitrogen retention, and vibrant illustrations. The project successfully engaged farmers, reinforcing DairyNZ's commitment to sustainability, and won “Best Interior Display” at the NZ Farmers Forum.

For Bayleys' Never Stop Annual Conference & Awards, we crafted a compelling hero narrative and manifesto that seamlessly infused every element of the event. From the MC script and creative visuals to ambient screen designs and pre- and post-event communications, the narrative celebrated the ‘Bayleys Altogether Better’ philosophy.

Shaping the Story

Our Path to Environmental Consciousness

From Guerilla Activations to Yogurt Innovation - In response to changing consumer demands, The Collective launched New Zealand’s first plant-based yogurt made from a blend of Coconut, Oat, and Rice. Through a targeted four-week sampling strategy and dynamic activations in high-traffic areas, we amplified the product’s key messages of sustainability, premium ingredients, and health-consciousness, driving awareness, trial, and sales.

Luxury on the Court & Off Court

Moët & Chandon brought luxury to the ASB Classic with the Racquet Club, offering tennis fans an immersive brand experience. By sharing champagne samples, the event showcased the brand's pursuit of excellence, boosting sales and cementing Moët & Chandon as the most talked-about brand at the tournament.

A Dynamic
New Chapter

Working alongside & Pick, we helped the Hospice UK brand to create a more leading, dynamic, and influential identity, both visually and in messaging. This included clearly articulating the organisation's purpose and role and supporting the rollout of the new
brand across collateral and marketing templates to ensure consistency
and impact.

From red to green—bringing One NZ’s transformation to life.

When Vodafone New Zealand rebranded to One NZ, working with Uno Loco & Hula, we created immersive experiences that connected employees, customers, and communities to the new brand.

Flip Day Launch: A nationwide, interactive countdown event featuring a live-streamed CEO announcement, SpaceX partnership reveal, in-store celebrations, and live performances.
Re-onboarding Experience: Employees walked through a symbolic red-to-green tunnel, immersed in Aotearoa soundscapes, onboarding films, and self-discovery zones showcasing employee benefits and community initiatives.
Recognition & Rewards Programme:
A reimagined approach to celebrating excellence, focusing on personalisation and aligning with One NZ’s core values—Heart, Grit & Freedom.

With over 180 user-generated posts and glowing leadership feedback, the transformation wasn’t just seen—
it was felt.

Refreshing Moments Nationwide

Together with Spur, our goal was to boost summer sales by expanding the Share a Coke campaign through nationwide mass sampling, bringing refreshing Coca-Cola moments to even more Kiwis. Building on the success of Share a Coke 2.0, we aimed to drive product consideration and uptake across the country.

Strategic considerations included navigating COVID restrictions across alert levels and creating shareable moments for customers to amplify on their social platforms.

Shopping made rewarding

New World Clubcard launched with a bold new identity, engaging campaigns, and a seamless customer experience—designed to reward loyal shoppers with exclusive deals and the ability to earn rewards through Fly Buys or Airpoints. The brand assets, card design, and launch campaigns helped establish Clubcard as a key part of New World’s offering, delivering value from day one.

A decade on, Clubcard continues to evolve, now offering New World Dollars for even simpler rewards. With support from global retail tech leader Lobyco, the programme leverages cutting-edge technology to enhance the customer experience while maintaining the instant discounts and exclusive benefits that shoppers love.

Kiwi Made
For Kiwi Adventurers

TrailLite celebrates 70 years of luxury adventuring with the "Miles of Memories" campaign. Through a digital brand video, social content, banners, outdoor ads, and travel magazines, we highlight six visual pillars—Destination, Sensory, Feeling, Indulge, Natural Beauty, and Home Away From Home—to strengthen emotional connections and elevate brand awareness.

Designing
the Lexus Experience
at Urban Polo

As the naming rights sponsor of Urban Polo, Lexus brought its luxury brand to life through bespoke creative strategy and design. From curated invitations and an impressive grand entrance to branded structures like a helicopter
pad, vehicle displays, and an opulent VIP marquee, every element was meticulously crafted to enhance the guest experience.

Versatility in Action: Crafting Impactful Retail Campaigns

From art direction to design execution, I’ve delivered versatile retail campaigns across print, digital, social, and direct marketing—bringing brands to life across every touchpoint.